Blacklisted? Check These 7 Popular Blacklists To Keep Your Reputation Intact
Earlier this spring, we shared 5 resources that can help you keep track of your sending reputation. Another good way to keep a check on your reputation is to find out if you are on any blacklists...
View ArticleResending Email: Is It a Good Marketing Tactic?
Is resending an email to recipients who didn't open the original a good or bad marketing tactic? We weigh in and offer alternative strategies. The post Resending Email: Is It a Good Marketing Tactic?...
View Article4 Factors that Affect Email Deliverability
Windows IT Pro examines 4 factors that affect email deliverability including your messaging infrastructure, message content, sending reputation, and more. The post 4 Factors that Affect Email...
View ArticleSMTP and Email Deliverability
The following is part of series of guest posts from Windows IT Pro that takes an in-depth look at SMTP. Last week we shared the first in a series of posts on the history of Simple Mail Transfer...
View ArticleSendGrid Releases Study On Email Engagement and Subject Line Data
To commemorate the 33rd anniversary of the invention of email, Aaron Beach and Victor Amin from our Big Data team revealed the results of a study on global email engagement and email subject line...
View ArticleEmail Trick or Treat: Do Subject Lines Affect Your Delivery?
Kate introduced our “Email Trick or Treat?” series last week with a trick—larger lists don’t always mean better lists. But what about subject lines? How do they affect your delivery? This tip is going...
View Article5 Rules for Writing Polished Email Marketing Copy
As a copywriter, I’m often asked to proofread email copy here at SendGrid. Outside of common spelling and punctuation errors, there are a handful of style hiccups that I see crop up fairly regularly....
View Article“Ask Me Anything” Q&A With SendGrid Co-founder and CTO, Tim Jenkins
With all of the changes happening in the email industry lately, SendGrid's Co-founder and CTO, Tim Jenkins, answers your questions about migrating to SendGrid, email best practices, and more. The post...
View ArticleYour Top Email Calls To Action (CTAs) Questions, Answered
A/B testing and CTAs are fundamental elements of any successful email marketing program, but there can be a lot of nuance when it comes to getting them right. In a past webcast, Stellar Email...
View Article2020 Email Trends: Our Data-Backed Predictions
Using our 2019 Email Benchmark and Engagement Study, we made a few predictions for 2020. From frequency to videos and gifs, here's our forecast. The post 2020 Email Trends: Our Data-Backed Predictions...
View Article11 Effective Welcome Email Campaign Examples
Your welcome email should excite and inspire your newest subscribers. Check out these examples and our tips for sending the perfect welcome email. The post 11 Effective Welcome Email Campaign Examples...
View Article3 (And a Half) Interesting Ways to Elevate Your Email Campaigns in 2019
Read about 3 and a half unconventional tactics that you can use in 2019 to improve your email program. The post 3 (And a Half) Interesting Ways to Elevate Your Email Campaigns in 2019 appeared first on...
View ArticleWhat Is Email Throttling?
We discussed email throttling in a previous post called Email Throttling Basics, but we wanted to revisit the subject and talk a little more about how throttling works within the SendGrid platform. The...
View ArticleShared and Dedicated IPs: Which Should You Choose?
Trying to determine whether you should be on either a shared or a dedicated IP? Before you make any decisions, let’s start with the basics. The post Shared and Dedicated IPs: Which Should You Choose?...
View ArticleEmail Sending Reputation 101: IP Reputation vs. Domain Reputation
There are two types of email reputation—IP reputation and domain reputation. Here we define each and how they impact your email program. The post Email Sending Reputation 101: IP Reputation vs. Domain...
View ArticleBe an Email Superhero: 8 Ways to Beat Your 2018 Email Goals Right Now
To help you exceed your end of year email goals, we’ve compiled our most actionable resources from this year to help you increase your engagement, fine-tune your email copy and design, and stay on top...
View ArticleUnsubscribe Email Best Practices and Email List Management
Learn best practices to improve your unsubscribe email messaging and how to better manage the list of people who have unsubscribed from your marketing emails. The post Unsubscribe Email Best Practices...
View ArticleFree Email Marketing: 4 Features to Look for in a Free Trial
Test driving a free email marketing service like SendGrid can be beneficial for many reasons. This post walks you through the main decision-making points you should consider. The post Free Email...
View ArticleData-Backed Strategies For More Effective Email Marketing Copywriting
Learn what makes an effective email marketing campaign including specific tips on how to make your subject lines, email copy, and CTAs strategic and effective. The post Data-Backed Strategies For More...
View ArticleEmail Subject Line Insights for the Travel Industry
If you're an email marketer in the travel industry, you might be wondering how long should subject lines be? And what’s more effective—all caps or lowercase? Are emojis cool, or annoying? You're in...
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