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FamilyPet Finds a Loyal Partner And Increased Delivery With SendGrid
“SendGrid is reliable, affordable, and a great tool for anyone who relies on email to drive their business.” –Jared Katz, President/Co-Founder FamilyPet is a strategic marketing company within the pet...
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Scaling the Customer Experience
Earlier this month, Isaac, Jose, and Tim wrote letters about what their first 5 years of scaling SendGrid has been like. A common theme for all of them was our customers and our people. At the center...
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The ABCs of ISPs: How to Get Delivered at the Major Internet Service Providers
The email delivery landscape is ever changing. We all know that email deliverability is critical to the success of any email program, and one of the best ways to ensure you get delivered is by...
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7 Sign-Up Opportunities to Help Grow Your Email List
Last month, I shared 5 ways to optimize your opt-in pages to increase list sign-ups. But, that’s only the first step. Once you’ve optimized your opt-in page, you need to promote it so that more...
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5 Years and 273 Billion Emails
This summer, we’ve been celebrating the five-year anniversary of SendGrid. Part of that celebration has been looking at some of the major scaling milestones and accomplishments of our customers and the...
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Grow Your Email List by Developing Valuable Content
We’ve been talking a lot over the past two months about how to add subscribers to your email list the right way—that means no renting, purchasing, or sharing lists. So far, I’ve shared some tips on how...
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How to Write an Email Call To Action (CTA)
You work so hard on your email strategy with one primary goal – to get a response. However, some subscribers continue to elude you. What if you could fix that with your call to action (CTA)? CTAs are...
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Improving Deliverability of Business-Critical Email
When your phone doesn’t ring, there are two possible causes: either it’s broken, or no one is calling you. The same is true for email. When you send messages to customers, employees, or partners, how...
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Email Reputation 101: IP Reputation vs. Domain Reputation
Email deliverability is influenced by a lot of factors, including signing your mail, keeping clean lists, sending wanted content, having a good sending reputation, and much more. Your sending...
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SendGrid and Sendwithus: A Video Tutorial
In June, we happily announced a partnership with email optimization and segmentation company, Sendwithus. Sendwithus is a premium template service that enables your marketing team to take more control...
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Your Email Call to Action: 4 Quick Placement Tips
Getting subscribers to respond to your messages can be challenging, especially with all the email flowing into their inboxes. According to The Radicati Group’s Email Statistics Report for 2013-2017,...
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MythBusters: 2 Email Shortcuts to Avoid and How to Turn Them Into Wins
Who isn’t looking for a quick shortcut or hack to improve email response rates? Marketers are constantly on the hunt for ways to improve the success of their email program. On this quest, it’s...
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5 Ways to Check Your Sending Reputation
We always stress the importance of a strong sending reputation. By keeping an eye on your engagement (opens, clicks TiNs, etc.) and reputation (spam complaints, spam traps, unknown users, etc.) metrics...
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Blacklisted? Check These 7 Popular Blacklists To Keep Your Reputation Intact
Earlier this spring, we shared 5 resources that can help you keep track of your sending reputation. Another good way to keep a check on your reputation is to find out if you are on any blacklists...
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Resending Email: Good Idea or Terrible Idea?
In the fall, we were intrigued by an article on Forbes.com that discusses the value of resending emails to recipients who didn’t open your email the first time. It created some nice discussion in our...
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SMTP and the Evolution of Email
We worked with our friends at Windows IT Pro to take an in-depth look at the history of Simple Mail Transfer Protocol (SMTP). The following is a guest post from their team that covers the origins of...
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SMTP and Email Deliverability
The following is part of series of guest posts from Windows IT Pro that takes an in-depth look at SMTP. Last week we shared the first in a series of posts on the history of Simple Mail Transfer...
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A Q&A With SendGrid’s Delivery Experts
I love working in email because there’s always something new to learn. But sometimes with all of the protocols, stats, and new laws and regulations (like CASL and the Russian Data Localization Law) it...
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4 Factors that Affect Email Deliverability
The following is part of a series of guest posts from Windows IT Pro that takes an in-depth look at SMTP. So far, we’ve learned about the history of Simple Mail Transfer Protocol (SMTP) and examined...
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SendGrid Releases Study On Email Engagement and Subject Line Data
To commemorate the 33rd anniversary of the invention of email, Aaron Beach and Victor Amin from our Big Data team revealed the results of a study on global email engagement and email subject line...
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