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Supercharged Answers to Your Transactional Email Questions
Matt and I really enjoyed reading through the questions we received throughout the Make Transactional Email Your Superhero webcast on Tuesday. We hope the discussion got you fired up to supercharge...
View ArticleGmail’s TLS Encryption Padlock: What It Means for Senders and Recipients
On Tuesday, February 9, as part of Safer Internet Day, Gmail announced a new TLS encryption padlock in messages sent and received in Gmail. We asked our VP of Delivery, Paul Kincaid-Smith and our Chief...
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SendGrid’s Email Marketing Survival Kit: All the Resources You Need to Be an...
Starting at square one when developing a new email campaign is never easy. Collecting the resources and inspiration to get started is time intensive and sometimes it’s hard to determine if the advice...
View ArticleTargeted Email Marketing: Finding Your Personalization Sweet Spot
I recently had the chance to speak with Josh Bland from Technology Advice on his B2B Nation podcast. We chatted about targeted email marketing and how to create value in your customer communications...
View Article12 Days of Holiday Sending: Listen To Your Subscribers
For our eighth day of our 12 Days of Holiday Sending series, we’re closing out our “Subscribers” section with a reminder to listen to what your subscribers want. If you’re noticing that your...
View Article“Ask Me Anything” Q&A With SendGrid Co-founder and CTO, Tim Jenkins
With all of the changes happening in the email industry lately, SendGrid's Co-founder and CTO, Tim Jenkins, answers your questions about migrating to SendGrid, email best practices, and more. The post...
View ArticleEmail Marketing to Millennials
Marketing to millennials is a hot topic these days, so how do you send valuable, resonant emails to millennials without missing the mark? Are hashtags and emojis a must and is shorter copy better? We...
View ArticleEmail Preference Center Perfection
Email preference centers are a secret weapon for email marketers. Just when you think you may have lost your subscriber’s interest forever, you have a chance to put them back in the driver’s seat…and...
View ArticleI’m Just Not That Into You: Why Recipients Unsubscribe From Your Email...
What causes recipients to unsubscribe from your email marketing list? In this post, we break down 9 ways to prevent your subscribers from breaking up with you, with some help from Taylor Swift and the...
View ArticleSendGrid Stocking Stuffer: Delivery Panel Power Hour
Getting blacklisted, throttled, or sent to the spam folder can be a real downer to your holiday celebrations. Learn how to avoid all 3 in our Delivery Panel Power Hour webcast. The post SendGrid...
View ArticleSendGrid Stocking Stuffer: The Expert’s Guide to Email Marketing
We sat down with 5 email marketing experts from companies like Pandora and Ibotta to pick their brains about subject lines strategies, images in email, sending relevant emails, CTAs, and creating...
View ArticleSendGrid Stocking Stuffer: Global Email Benchmark Report
We’re getting down to the last few days of the SendGrid Stocking Stuffer series and we’ve saved some of our best content for last! Today, I'm happy to share the Global Email Benchmark Report as our...
View ArticleGrowing Email Marketing Lists is Hard: 6 Tips That Can Help
How do you grow your email list the right way without using too many resources? Here are 6 tips to help you gain and retain new subscribers. The post Growing Email Marketing Lists is Hard: 6 Tips That...
View ArticleFighting Email Fatigue: When is Your Email Frequency Too High?
Finding the right email frequency can be a challenge--senders want to maintain a relationship with their recipients and recipients don't want to feel overwhelmed. This post will share tips on how to...
View ArticleAn Email You Should Never Send
Don't be guilty of sending unwanted email. With GDPR going into effect soon and consented email opt-in top of mind, now is the perfect time to evaluate your email list collection methods. The post An...
View ArticleEmail Subject Line Insights for the Travel Industry
If you're an email marketer in the travel industry, you might be wondering how long should subject lines be? And what’s more effective—all caps or lowercase? Are emojis cool, or annoying? You're in...
View ArticleData-Backed Strategies For More Effective Email Marketing Copywriting
Learn what makes an effective email marketing campaign including specific tips on how to make your subject lines, email copy, and CTAs strategic and effective. The post Data-Backed Strategies For More...
View ArticleFree Email Marketing: 4 Features to Look for in a Free Trial
Test driving a free email marketing service like SendGrid can be beneficial for many reasons. This post walks you through the main decision-making points you should consider. The post Free Email...
View ArticleUnsubscribe Email Best Practices and Email List Management
Learn best practices to improve your unsubscribe email messaging and how to better manage the list of people who have unsubscribed from your marketing emails. The post Unsubscribe Email Best Practices...
View ArticleBe an Email Superhero: 8 Ways to Beat Your 2018 Email Goals Right Now
To help you exceed your end of year email goals, we’ve compiled our most actionable resources from this year to help you increase your engagement, fine-tune your email copy and design, and stay on top...
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