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Channel: Jillian Smith, Author at SendGrid
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Maplin Attributes £1,000,000+ in Annual Revenue from Retail Newsletter Delivery

“With SendGrid, email delivery is flawless. Emails get inboxed within an hour and we can easily track the effectiveness of our campaigns.” –Dave Stott, Transformation & Operations Team Leader (OSI)...

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SendGrid Announces Partnership and a Special Deal for Customers With Sendwithus

Today, we are very happy to announce a partnership with email optimization and segmentation company, Sendwithus. Easing pain points for developers has been a longstanding focus at SendGrid. As part of...

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30 Ways To Grow Your Email Subscriber List

A common question that we hear from senders is “how do I get more subscribers?” Getting your product or service in front of more eyes is always the goal—but how can you achieve that without taking...

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O Canada: 3 FAQs From Our Email Tour in Toronto and Montreal

This year, we’ve taken our email boot camp, SendGrid Delivered, to Canada for the first time. So far, we’ve visited Toronto and Montreal and are excited to head to Vancouver to round out the summer in...

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5 Resources to Help With Email Compliance

Our compliance and deliverability teams are dedicated to ensuring that our customers have the best and healthiest sending practices possible. As part of that effort, they’ve written several blog posts...

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5 Tips to Optimize Your Opt-In Pages

Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating that the channel is one of the...

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FamilyPet Finds a Loyal Partner And Increased Delivery With SendGrid

“SendGrid is reliable, affordable, and a great tool for anyone who relies on email to drive their business.” –Jared Katz, President/Co-Founder FamilyPet is a strategic marketing company within the pet...

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Scaling the Customer Experience

Earlier this month, Isaac, Jose, and Tim wrote letters about what their first 5 years of scaling SendGrid has been like. A common theme for all of them was our customers and our people. At the center...

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The ABCs of ISPs: How to Get Delivered at the Major Internet Service Providers

The email delivery landscape is ever changing. We all know that email deliverability is critical to the success of any email program, and one of the best ways to ensure you get delivered is by...

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7 Sign-Up Opportunities to Help Grow Your Email List

Last month, I shared 5 ways to optimize your opt-in pages to increase list sign-ups. But, that’s only the first step. Once you’ve optimized your opt-in page, you need to promote it so that more...

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5 Years and 273 Billion Emails

This summer, we’ve been celebrating the five-year anniversary of SendGrid. Part of that celebration has been looking at some of the major scaling milestones and accomplishments of our customers and the...

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Grow Your Email List by Developing Valuable Content

We’ve been talking a lot over the past two months about how to add subscribers to your email list the right way—that means no renting, purchasing, or sharing lists. So far, I’ve shared some tips on how...

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How to Write an Email Call To Action (CTA)

You work so hard on your email strategy with one primary goal – to get a response. However, some subscribers continue to elude you. What if you could fix that with your call to action (CTA)? CTAs are...

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Improving Deliverability of Business-Critical Email

When your phone doesn’t ring, there are two possible causes: either it’s broken, or no one is calling you. The same is true for email. When you send messages to customers, employees, or partners, how...

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Email Reputation 101: IP Reputation vs. Domain Reputation

Email deliverability is influenced by a lot of factors, including signing your mail, keeping clean lists, sending wanted content, having a good sending reputation, and much more. Your sending...

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SendGrid and Sendwithus: A Video Tutorial

In June, we happily announced a partnership with email optimization and segmentation company, Sendwithus. Sendwithus is a premium template service that enables your marketing team to take more control...

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Your Email Call to Action: 4 Quick Placement Tips

Getting subscribers to respond to your messages can be challenging, especially with all the email flowing into their inboxes. According to The Radicati Group’s Email Statistics Report for 2013-2017,...

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MythBusters: 2 Email Shortcuts to Avoid and How to Turn Them Into Wins

Who isn’t looking for a quick shortcut or hack to improve email response rates? Marketers are constantly on the hunt for ways to improve the success of their email program. On this quest, it’s...

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Your Quick Guide To: Email Reputation and Email Engagement Metrics

ISPs use a series of reputation and engagement metrics to determine email deliverability. By understanding all of these factors, you can better influence the outcome of your email program. In this...

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What is the Objective of Your Email Call to Action?

In support of the release of our CTA Guide (How to Build a Strong Email Call to Action), we’ve been sharing some tips on how to create a CTA strategy. We started by talking about tips around where to...

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